Nike Air Max
Man vs Machine smash it out of the park with their latest campaign for Nike Air Max.
Go lighter. Go longer.
A metaphorical exploration of air and the negative space it occupies.
Another wonderful campaign by the brilliant team at Man vs Machine for the new Nike Air Max 2017. Playing with the features of ultralight support and maximum comfort, the team developed a tactile visual metaphor inspired by scenarios encountered on an everyday run. We reviewed a previous collaboration between the two in their Air Max Zero campaign and it's great to see the relationship and creative is still going strong. Great stuff!
GoodFromYou Man vs Machine
