Getty images showcase their vast library of stock footage in this fantastic new ad brought to us by almapBBDO

The ad took four months to create as copywriter Sophie Schoenburg and art director Marcos Kotlhar sieved through extensive stock footage to finally fit the piece together. ”We reviewed more than 4,000 Getty Images Video clips and adapted the story as the research evolved. Sometimes we searched for something we had in mind, and other times we would find something great we weren’t looking for,” says Schoenburg.

GoodFromYou almapBBDO & Getty images