Milan studio Leftloft has redesigned football club Inter Milan's visual identity. Changes include a bespoke serif typeface and a new, streamlined crest...

Art director Francesco Cavalli says the aim was to create something more impactful, easier to reproduce and better suited for use on various media, replacing Inter's confusing array of existing marques for its sub brands with a single symbol. One colour versions have also been created for use on fabric and materials such as plastic.

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